Mission

Through quality inbound travel services, we connect the world with the diverse natural , cultural , and human assets of Nagano Prefecture.

• Promoting responsible tourism that brings lasting value to both visitors and local residents.
• Strengthening the local economy through close col laboration and co-creation with regional businesses and community groups.
• Working closely with local partners to deliver travel experiences that are high quality, safe and trusted.

Vision

Playing a key role in promoting inbound tourism through close collaboration with tourism stakeholders across Nagano Prefecture.

• Becoming a regional land operator known for trust and quality.
• Maximizing the value of tourism in Nagano Prefecture through co-creation and shared initiatives with local partners.

Values

• Respect for Community

  We value deep understanding of local identity and grow together by listening to and working alongside our communities.

• Hospitality

  We provide heartfelt, personal ized hospital ity rooted in cultural traditions of Nagano Prefecture.

• Community Collaboration & Flexibility

  Collaborating with local communities, we strive to provide flexible services that respect the diverse backgrounds of travelers.

• Responsible

  We work together with local partners to pursue responsible tourism that preserves nature, culture, and regional vitality for future generations.

• Trust & Transparency

  We operate with honesty and accountability, maintaining transparency and trust in all we do.